Industry: MEDIA
Introducing Neptune Graph Database in AWS
Benefits and improvements for our customer:
- Enabling stakeholders to monitor audience flow data in real-time and make data-driven decisions quickly;
- Improved Content Recommendations. It enables our customer’s stakeholders to better understand user preferences, interests, and content consumption patterns;
- Deploying Neptune database helped to indentify distinct audience segments based on user behavior, preferences, and demographics, enabling targeted marketing and advertising campaigns that resonate with specific user groups.